Tourism: the 4 trends of the near future, between technology and sustainability

Traveling is one of the most loved passions and Vieste, with its enchanting beaches, sea caves and trabucchi, continues to attract numerous visitors, consolidating itself as one of the most popular destinations in Gargano. With over a billion tourists traveling around the world every year, tourism remains a vital sector, generating an income of about 10 thousand billion dollars, equal to about 9% of global GDP.

Even in Vieste, as in the rest of the world, the tourism industry is constantly evolving, influenced by new trends, lifestyles and sensibilities. Let's see together the four trends of the future that could influence the way in which visitors will also explore this wonderful land.

But what are the trends that we will see in the near future in the travel sector?

Sustainable tourism

The twentieth century saw the birth of means of transport that have cleared travel as an option accessible to all, thanks to increasingly cheaper services that have made travel affordable for the general public. But in step with the growing number of travellers, consumption has also undergone a significant surge, with important effects on the environment. And since the issue of pollution and environmental respect have become part of the public debate, more and more people are showing sensitivity towards these issues.

According to travel site Booking.com, 70% of people are willing to spend more to stay at a property that applies policies aimed at protecting the environment. And to meet these needs, many major companies are rethinking their services: the Hilton hotel chain has declared that it plans to reduce its consumption of fossil fuels by 61% by 2030, while the Maryott chain has committed to gradually eliminating single-use plastic in favor of eco-sustainable materials.

Vieste is no exception. The natural beauty of Gargano, with its beaches such as Baia delle Zagare and the Foresta Umbra, makes the importance of responsible tourism, aimed at preserving these unique resources, even more evident. Local accommodation facilities are progressively adopting ecological policies, such as the use of renewable energy and the reduction of plastic use, to respond to a demand increasingly oriented towards sustainability.

Solo travel

Solo traveling. This is the expression Americans use to refer to the practice of going on vacation alone.

In sharp contrast to the traditional idea of ​​travel, usually understood as a group experience, many are toying with the idea of ​​visiting their next vacation spot without friends or family. According to an American Express survey, 75% of Gen-Z respondents said they have a solo trip among their goals, a desire also confirmed by Millennials, whose percentage is close to 80%.

And while solo travel may seem like a far-fetched idea to many, the more attentive may have noticed the ever-increasing number of social media content signed with the hashtag #solotravel, the increase of which is also confirmed by Google, which reports a surge of over 220% for “solo travel” searches.

After all, if loneliness is a risk of this experience, solo travelers can console themselves with some not insignificant comforts, including:

– choose your destination independently;
– select travel dates according to your needs;
– manage your stay completely independently.

Vieste, with its breathtaking landscape, lends itself perfectly to this trend, especially in the low season. Solo travel offers the freedom to explore the area at your own pace: from strolls in the historic center of Vieste to excursions among the olive groves. Whether you want to admire the legend of Pizzomunno or relax on the beaches of the Gargano coast, Vieste is the ideal place to discover the beauty of Puglia in complete autonomy.

Always on the alert, even alone!

Whether alone or in company, staying in hospitality facilities can reserve unpleasant surprises for those who connect to shared networks, such as hotel Wi-Fi. To prevent our privacy from being violated by other users connected to the same network, we can use some simple but effective tools, such as VPN.

VPNs are virtual private networks, perfect for strengthening protection against the dangers of the web. Thanks to the end-to-end encryption that protects our data flow, the content of the navigation will not be visible to third parties, whether they are malicious hackers or "simply" curious people connected to the same open network.

And if you travel abroad, thanks to VPNs it will be possible to watch the same content accessible only from Italy, thanks to the numerous servers present in our country. Virtual private networks are available starting from a few euros per month, but if you want to use a VPN for free you can take advantage of the trial period made available by the companies that offer the service.

If you're planning a trip, don't leave your security at home. With a VPN, you can protect your privacy no matter where you're going.

Using increasingly advanced technology

Technological innovations are transforming the tourism industry, improving the traveler experience.

While two hotel chains in China are experimenting with the use of room service robot, Even in Vieste, many facilities are starting to experiment with new technologies to simplify and improve customer service. From the use of chatbots that provide real-time information, to artificial intelligence systems that help with hotel management, tourism has never been so technological.

The new frontier of travel

In short, while traditions are influenced by fashions, sensibilities and technological innovations, the heart of tourism remains the same: the desire to discover new places or rediscover destinations already seen.

And as you plan your next adventure, cradled in the comfort of the latest technology, don't forget to protect your safety.

Have a good trip

Follow Turismovieste.it also on social networks for updates and live coverage. Join the community and share the photos of your holidays in Vieste!

Turismovieste.it is created by Diego Romano, Tourism Marketing

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