The BBC recently released its long-awaited ranking of European destinations not to be missed in 2025, and in first place we find our own Puglia. An international confirmation that does not surprise those who already know the magic of this land, capable of uniting history, nature and authenticity.
Puglia: between farmhouses, historic villages and natural beauties
According to the BBC, the UK's public broadcaster, Puglia is "Italy's next must-see destination". With a 20% increase in international arrivals in 2024 and more than 15 million tourists, the region has captured the world's interest. And it's not hard to see why: breathtaking coastlines, masserie transformed into charming resorts, zero-mile cuisine and UNESCO sites such as Alberobello make it a perfect destination for any traveler.
But it’s not just about numbers: the BBC highlights the region’s authenticity, its culture of “slow eating” and the genuine hospitality that distinguishes the people of Puglia. It’s this mix of simplicity and beauty that makes Puglia so special.
Vieste, the pearl of Gargano, at the heart of this success
Among the many gems of Puglia, Vieste represents a fixed point for those who want to discover the most fascinating and wild side of the region. Here the white of the historic center merges with the blue of the sea, and the maritime traditions can still be felt among the narrow streets and panoramic squares.
The symbol of the city is undoubtedly the monolith of Pizzomunno, shrouded in legends and surrounded by one of the most beloved beaches in Italy. For those seeking a holiday between nature and culture, it is also a must to visit the Borgo Antico, with its suggestive views and the scent of the sea that reaches right into the houses.
For a day of discovery, you can explore the coast with an excursion to the sea caves, or reach coves such as Cala della Pergola or the scenographic Vignanotica.
An unrepeatable opportunity to discover (or rediscover) Vieste
The BBC mention represents a unique opportunity to rediscover our land before it becomes too crowded. Vieste, with its authenticity and timeless beauty, is ready to welcome those looking for a journey that touches the heart, between fiery sunsets and stories that smell of the sea.
For those who want to live an authentic experience, it is the perfect time to explore Vieste and choose among the many villages in Vieste or relax in the holiday homes immersed in greenery.
